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Meet Our Team
Luis F. Rosa, CFP® EA
Wealth Advisor | Founder & CEO
Luis came to the U.S. from the Dominican Republic when he was 11 years old. As an immigrant, he had to learn two languages: English, and money. He did not learn personal finance concepts at home or in school, so he can relate to professionals who are advancing in their careers as they plan for their futures, yet feel a certain inadequacy around money.
Seeing his parents' journey to create a better life for him and his siblings inspired him to do better, not only for himself, but for others looking to build a better financial future. He observed how much harder it can be for women. His mother had to do very physical jobs her whole life, while also raising 6 kids and taking care of elderly parents. She also outlived his dad, which further compounded the need for her financial security.
Luis became a CERTIFIED FINANCIAL PLANNER™ professional in order to help other First Gen wealth builders build and grow wealth. He does his best to keep it simple, so no fancy jargon or investment terms. It’s all about your vision of success and how he can help you on your way to building a better financial future.
Luis is proud to have received industry recognition such as InvestmentNews 40 Under 40, Investopedia 100 Top Financial Advisors, 8 Latino Financial Pros to follow by Nerdwallet, and has been quoted in The New York Times, The Wall Street Journal, MarketWatch, U.S. News, and many other publications. He's also received several awards for his work in non-profit, and his unwavering dedication to advancing diversity in the financial planning profession.
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You can learn more about Luis' personal journey by watching or listening to his interview in The Human Advisor Podcast.
Catalina Franco-Cicero, MS, CFP®, CTS™
Wealth Advisor
Catalina “Cat” Franco-Cicero, MS, CFP®, CTS™ is a dedicated Wealth Advisor at Build a Better Financial Future, where she brings heart, expertise, and a deep sense of purpose to her fiduciary role.
Originally from Colombia and fluent in Spanish, Cat draws on her own immigrant experience to guide and empower clients, especially fellow immigrants and first-generation wealth builders, as they navigate the complexities of the U.S. financial system and language barriers.
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Her commitment to inclusion and education has earned her national recognition. In 2016, she received the Financial Planning Association’s Diversity Scholarship for her work in expanding access to financial planning in underserved communities.
In 2022, she was honored by InvestmentNews with the Rising Star in Diversity, Equity & Inclusion Award. Cat’s insights have been featured in leading media outlets including InvestmentNews, MarketWatch, FA Magazine, and Morningstar.
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Beyond her client work, Cat loves gardening and fitness. She recently became a Master Gardener Volunteer through the University of Florida’s Institute of Food and Agricultural Sciences, is the founder of the Isles Garden Club in Pembroke Pines, FL, and enjoys high intensity interval training.
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Whether she’s guiding clients through complex financial decisions or championing diversity in the industry, Cat leads with empathy, integrity, and a deep commitment to making a difference.
Cat’s professional certifications include:
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CERTIFIED FINANCIAL PLANNER®
Certified Tax Specialist™
Pam Dumonceau
Strategic Advisor
Pam retired from Goldman Sachs as Vice President in 2023. For 30 years, Pam helped hundreds of families and small businesses to define their values, goals, and forge strategies for their success.
Now she’s enjoying her role as our Strategic Advisor, sharing wisdom gained from her professional and life experiences over her 40 years in Financial Services.